Think Cre8tive

Customization is the essence of automotive marketing, allowing brands to connect with customers on a personal level. Creating tailored marketing strategies based on audience segmentation, detailed customer behavior analysis and journey mapping enhances relevance and cultivates lasting connections. However, due to limited budgets, dealerships often opt for pre-packaged options that are not tailored to their specific needs.

Think Cre8tive emerges as a reliable marketing partner that takes a personalized approach to automotive marketing and offers consultation services at a cost-effective price.

“We firmly believe that no two dealerships are the same, even if they sell identical cars across the street from one another. Every dealership has its own story, reputation and team, which is reflected in our marketing campaigns,” says Chris Wielinski, managing partner.

The company masters the art of digital marketing and ensures that branding defines each client’s distinctive identity in the marketplace. This is achieved through a comprehensive discovery process, facilitating the delivery of every marketing strategy. By conducting one-on-one meetings, the company obtains valuable insights into clients' inventory, understands what sells well and what doesn’t and focuses on their target market. It also analyzes the business angle by concentrating on annual revenue, profit margins per vehicle and other additional services.

Think Cre8tive uses a data-driven approach to enhance its discovery process and leverages over ten data sources to gather details like search volume, search history, keyword ranking and forecasts.
The team uses the insights obtained to build customized strategies and keeps clients in the loop if any adjustments are made. This transparency builds trust and ensures clients understand the rationale behind the changes.

The company also helps clients maximize their return on investment and optimize their spending. Unlike bigger players that focus on overspending without delivering tangible benefits, it offers strategic consultancy to ensure every dealership dollar is spent wisely.

Bespoke Website Solutions

Another key aspect that sets Think Cre8tive apart is its ability to develop custom websites as part of a comprehensive suite of marketing services. Each website is transformed into a traffic and lead magnet and can be easily scaled and maintained at a low cost.

A testament to its ability to design bespoke websites is its collaboration with Tactical Fleet, a Dallas-based dealership, during the height of the pandemic. The client had significantly low website traffic and minimal brand recognition. Taking a holistic approach, Think Cre8tive optimized their website and designed comprehensive marketing strategies, including targeted paid media promotions, SEO and social media campaigns. This increased website traffic from 50 visitors to over 50,000 per month and enormous lead generation, testifying to the efficacy of Think Cre8tive’s user-centric design and robust digital marketing strategies. For this project, the company has been awarded the prestigious Netty Award for Best Website Design in the Automotive category.

Think Cre8tive continues to set new standards for user engagement and digital storytelling within the industry, leveraging its team’s extensive experience, expertise and passion for cars. Wielinski’s professional background in both standard franchises and exotic car dealerships allows him to empathize with customer personas and create personalized marketing strategies. The company fosters a collaborative culture and treats clients as part of the Think Cre8tive family rather than just entries on a spreadsheet.

The philosophy of treating every client distinctively and commitment to customization has made Think Cre8tive stand out in the automotive marketing space.