Future of the European Automobile Industry

Auto Business Outlook | Tuesday, March 07, 2023

The train has left the station, and the journey is speeding up. The industry is undergoing a paradigm shift; some refer to it as a revolution. It is not a stretch to predict that every position in the mobility industry will see some sort of disruption.

FREMONT, CA: Electric vehicle adoption in Europe appears to be inevitable as the core targets of Europe in climate, air quality, energy security, and industrial competitiveness perfectly align with the thought. Other suggested alternatives, like hydrogen, biofuels, or e-fuels, are unlikely to play much more than a specialised role in future automobiles.

This transition was first fueled by environmental and climate legislation, which dates to the early 1990s. In the past 30 years, EU auto emissions regulation has been a contentious process with zigzags and sometimes conflicting goals. The sector's self-regulation failed to achieve the objectives set for 2008, and harsher criteria were subsequently implemented as the EU had prioritised CO2 emissions though ignoring environmental rules (such as NOx).

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

Nonetheless, the disparity between climate and environmental norms persisted, opening the path for the up-marketization and dieselisation of the industry. This resulted in a diesel crisis, made worse by shoddy testing processes and execution, along with illegal business tactics by automakers. As automobiles got heavier, more powerful, and more costly, a large portion of the obtained emission reductions got compromised and weight-based CO2 requirements also contributed to this unfavourable development. Fast-track electrification was the only way to meet the Fit for 55 package's 100 per cent emissions reduction objective by 2035 when the European Green Deal was ultimately established as a result of this legislative framework's breakdown. At the same time, market pressures and technological advancements are progressively driving this quick switch to electromobility. The new European requirement to cut expenditure on Russian oil sped up the whole process.

One important lesson this project's country reports and transversal studies provide is that even though electrification of individual road transportation or the switch from fossil fuels to clean electricity is considered the project's main focus, the transformation is more extensive. Though the production of battery electric automobiles requires fewer workers, digitalisation of both the product and the process, automation of production and a complete reorganisation of automotive value chains are also under progress. There will be an implication of significant jobs due to the substantial structural change but the whole new job descriptions and skill requirements will lead to a lot of unemployment.

Due to this paradigm shift, long-held positions of power that have been developed over the years are also under threat. Market entry for newcomers is now possible in ways that were unthinkable before. No model for the future could be drawn from past achievements. All of this is taking place within a new age of de-globalisation, following the pandemic's impact on supply chains and the collapse of the post-World War II rule-based international order. The increase in terms of geopolitics stakes paved the way.

It might be challenging to gauge how a certain plan would affect employment. The scope of the study (narrow, wide automotive sector, or entire economy), assumptions made about future changes in sales volume, productivity, value composition, and other factors, all affecting the forecast outcomes. The sectoral component might be narrowly focused on employment in the production of powertrains or broadened to include related businesses like charging infrastructure.

The issue is that automation and electrification lead to employment losses in the automobile manufacturing industry, which includes the battery industry. One mitigating element is the growing value added by electronics and autonomous drive systems as well as the labour needed for installing and maintaining the infrastructure for charging. A lot of jobs in the industry will undergo substantial transformations in terms of skills, location, contract type, and working conditions, which is another characteristic of employment projections. The worst of all employment situations may arise if European businesses and authorities were to hold down the mobility transformation.

If Europe's auto sector failed to keep up with rapidly developing zero-emissions technology, China, South Korea, and other American businesses undoubtedly want to acquire a competitive edge. Hence, right now, concentrating on overall employment gains or losses is less crucial than coming up with strategies to assist European businesses, regions, and employees with the change. There will be significant effects at the plant and regional levels, even if the transition is handled in a way that keeps total employment relatively steady.

Germany, despite its late start, appears to be well prepared for the shift owing to their significant investments in electrification, quick development of battery manufacture, and the culture of cooperative labour relations. There won't be any job losses, but job profiles will change drastically. France, which has seen a significant decline in its market share over the past ten years, expects stability on account of technological advancement and electrification. Both core nations want to sustain as much technical expertise domestically as they can. The automobile sector in Central and Eastern Europe, which had benefited most from the post-enlargement development, now faces an uncertain future. The area is fragile and reliant on choices made at corporate headquarters. Although some see possibilities in extending the life of combustion engines and hybrid technologies, compromising long-term competitiveness in exchange for short-term stability, others are embracing the shift to e-mobility by establishing strong supplier positions, such as in battery manufacture.

Throughout the first ten years of vehicle electrification, battery cell production has developed and expanded mostly outside of Europe. To create its local battery cell manufacturing sector, Europe is already on the right track as they enter the second decade of automobile electrification. Europe has been successful in building a robust innovation network across the whole battery production process, and it is now catching up to the top Asian producers.

The EU is moving in a positive direction towards increasing its capacity and competence, but there are still hazards. The choice of battery chemistries to pursue requires critical consideration. According to current trends, European manufacturers are concentrating on higher-end markets while ignoring the lower price range. This might result in a problem with future equity, market vulnerability, and a delayed transition in low-income nations.

While initiatives to develop native natural resources in Europe frequently encounter local opposition, crucial raw materials are primarily imported, posing supply chain concerns.

Before this transformation may be deemed successful, a determination will be needed to provide enough charging infrastructure across Europe. Affordability in particular must be carefully considered for low-income households.

More in News

Technological advancements have ushered the world into an era of intelligent, connected devices that influence nearly every aspect of daily life. From mobile phones evolving into powerful mini-computers to watches becoming smart gadgets, connectivity is everywhere. The automotive industry is no exception—vehicles are now transforming into intelligent, connected devices on wheels. The existing complexities of a software-defined vehicle (SDV) can adversely affect time-to-market and, eventually, the rate of innovation because it has more lines of code than the most extensive operating system. Even more crucially, at least for the car industry, these complications may make it more challenging to meet security and safety standards. To overcome these difficulties, the vehicle architecture may need to be rethought. Companies can segregate protection and reliability from non-critical features, easing the cost of certification while expediting user-facing development using open-source technologies, with the aid of a network of companies to help them adopt this engineering revolution. Driving Toward the Future with the Cloud Car Ecosystem Conventional software engineers prioritize speed to market and system compatibility, whereas traditional vehicle manufacturers prioritize safety first behind closed systems. Even though both strategies have their benefits, they have created a divide many OEMs find challenging to cross. It takes a very different architecture and a partner ecosystem with various partners with diverse areas of expertise, like Quest Car Care Products , to bridge this gap and benefit from both dissimilar emphasis points. A New Approach Enables Different Architecture Automobile technology has progressed over time, much like any other new invention. Automobile technology was originally implemented as a collection of domains and operators. The subsequent phase involved several control centers or brains on different computing systems. The next generation must allow smooth connectivity and compatibility with other systems in attaining software-defined vehicles that can communicate with other entities both inside and outside the vehicle. The hybrid edge cloud computing approach, which allows all computing nodes inside and outside the automobile to function as cloud servers and connect with other systems at the API and microservice level, is the most efficient and practical way to accomplish this. As the need for contact with other organizations and systems grows, this strategy helps the automotive industry remain competitive in the future. EngagedAI focuses on leveraging AI and cloud technologies to enable scalable, software-defined solutions for the automotive industry. Integration of cloud and edge cloud technologies is necessary for automotive software engineering. OEMs must adopt zero trust, microservices, containers, automation, and cloud-native engineering approaches wherever possible. Due to these cutting-edge technologies, the coding strategies used by SaaS software engineers to increase agility may now be utilized by automobile makers. It will aid in more effective delivery of features by automotive engineering.   ...Read more
The automotive aftermarket industry—which includes replacement parts, accessories, services, and post-sale vehicle technologies—is evolving rapidly. The growing complexity of modern vehicles and rising consumer expectations are pushing the industry to embrace innovative solutions. Technological advancements such as digital transformation, electric vehicles, advanced data analytics, and personalized customization are reshaping the sector. These developments enable companies to offer highly specialized, efficient, and integrated services. As a result, the industry is experiencing growth, enhancing customer loyalty, and paving the way for a future where aftermarket services provide value-added, high-quality experiences to an increasingly diverse customer base. The automotive aftermarket is, therefore, undergoing one of the most significant transformations in recent years, with e-commerce channels giving consumers easy browsing, ordering, and tracking of parts without the hassle. Companies also create mobile applications to communicate effortlessly, make appointments, identify problematic areas, and access repair guides. This move has gotten the game online to such a competitive level that businesses need to take their online game and customer experience to the next level if they are going to be at healthy levels of competition. With the rise in electric vehicles, the face of the aftermarket has changed, resulting in demand for traditional ICE parts and an increase in EV-specific components such as batteries and electric drivetrains. Companies are now also looking into the owners of EVs for specific services and parts. This also includes new programs concerning mechanic training so that they can handle and repair electric vehicles instead of traditional ICE vehicle work. As the EV revolution gains momentum, changes in consumer preference are often a combination of challenges and opportunities that the aftermarket industry cannot ignore. With the growth of data analytics, the automotive aftermarket continues to transform. Connected cars and vehicle telematics have changed how businesses access performance, driving habits, and part wear information. This creates an understanding of potential maintenance needs, better inventory management, and targeted marketing efforts to the most suitable customer segments to avoid expensive repairs while ensuring the availability of appropriate parts. Car owners, particularly the young adult market, are adopting aesthetic and cosmetic alterations as an essential factor for personalization and customization. Companies in the aftermarket offer a wide range of add-on accessories that could be aesthetic or functional. Companies can make customized parts at low overhead costs with new materials and advanced manufacturing techniques, such as 3D printing. The automotive aftermarket is focused on sustainability, using recycled or sustainably sourced materials. Remanufactured parts go well with eco-friendly consumers; an uptrend in electric vehicles fosters sustainability. Innovation is coming with eco-friendly solutions and collaboration with recycling companies to dispose of scrapped parts. The automotive aftermarkets are transforming due to digitalization, growth in electric vehicles, big data analytics, personalization, and the sustainable movement. ...Read more
The aftermarket refers to the market for spare parts, accessories, and components used to maintain or enhance original products, typically automobiles. In other words, it is the marketplace for replacement parts and accessories for vehicles. The automotive aftermarket represents the secondary market within the automotive industry and plays a vital role in both developed and emerging economies. Innovative services such as telematics, mobility toolbox, and sales services provide additional potential to improve business revenue and represent a growing aftermarket share. Furthermore, as new creative technologies incorporate these services, the scope expands, providing a promising growth opportunity. Aftermarket or generic parts are manufactured by companies other than the vehicle's original manufacturer. They are referred to as "generic" or "non-OEM" parts. These parts can be used to replace original parts while making repairs to the vehicle because they are designed to serve the same purpose. Cosmetic and structural aftermarket auto parts are the two main categories. Cosmetic elements improve the appearance or functionality of the vehicle but do not add or improve any safety features. Its examples include car fenders and door skins. At the same time, structural components are added to improve safety features. Independent aftermarket (IAM): Companies apart from the original product manufacturer design and market the parts in the independent aftermarket. Large quantities of the parts can be manufactured, and they can be customized to meet the needs of numerous vehicle types rather than just one specific automobile brand or model. Consequently, these parts are similar to OEM parts but are much more affordable. OEM network: The parts are produced and marketed by the manufacturer, not a third party in the OEM network. As a result, these parts are produced to specific make and model specifications, so they are more expensive than those bought through the independent aftermarket. Most OEMs have a three-tier distribution network, which includes an entry warehouse, a central warehouse, and minor regional distribution centers to serve the entire network. Other smaller OEMs, however, use two-tier or direct distribution networks.  ...Read more
In the automotive industry, a company’s success hinges on its ability to attract and retain top talent. Many automakers rely on specialized recruiters to gain a competitive edge, as these experts excel at identifying highly qualified candidates. By navigating the unique challenges, trends, and complexities of the automotive sector, recruiters can connect companies with individuals who not only have the necessary skills but also a deep understanding of the industry’s business landscape. The industry-specific knowledge ensures a more targeted and efficient recruitment process. Recruiting firms with specialized networks have access to niche talent pools that traditional recruitment methods may not be able to reach; in the automotive industry, where specific skills and experience are critical, tapping into a specialized firm's network. They can help to identify candidates who possess technical skills, like electric vehicles, autonomous driving, or traditional automotive engineering. Access to a highly targeted talent pool increases the likelihood of finding candidates who align perfectly with the organization's needs. Specialized recruiting firms are adept at streamlining the hiring process, leveraging their industry knowledge and extensive networks to identify and present qualified candidates promptly. The efficiency reduces the time-to-hire and ensures that organizations secure top-tier talent before competitors. Contrary to the misconception that specialized recruiting firms are more expensive, they often lead to cost savings in the long run.  The focused and efficient nature of their recruitment methods helps them identify, interview, and onboard candidates faster and more efficiently. Hiring mistakes – which can result in costly turnover – are mitigated by the specialized firm's ability to match candidates more accurately with the organization's needs. Building a strategic partnership with a specialized recruiting firm goes beyond the transactional aspects of recruitment.  The partnership approach allows recruiters to fill immediate vacancies and contribute to long-term workforce planning, enabling the organization to meet future needs with a pipeline of talent. In the competitive automotive industry, maintaining confidentiality during the recruitment process is paramount. Specialized recruiting firms are well-versed in handling sensitive information and can conduct searches with the utmost discretion. It is particularly crucial when recruiting for leadership positions or when an organization is undergoing strategic changes. Recruiting firms offer a range of benefits, from industry expertise and access to niche talent pools to cost savings and strategic partnerships. ...Read more