IRB Automotive is built around a bold goal to ensure no vehicle in Brazil lacks access to reliable, high-quality aftermarket parts. With over 25 years in the industry, it develops and manufactures custom automobile components engineered for the country’s diverse driving environments. Distributors and workshops gain access to a comprehensive, full-line portfolio of products, including wheel hubs and hub units.
Customer satisfaction forms the foundation of IRB’s business model. The question, “What results are we delivering to the customer?” is a standard that shapes every decision. With consistent product availability and coverage, clients can confidently meet market demand across regions.
“We understand the pain points of our customers and turn them into solutions, and most importantly, into profit for the entire distribution chain,” says Caio Venceslau, CEO.
To ensure these parts deliver real value on the ground, IRB supports its partners with agile logistics and datadriven sales and marketing strategies that strengthen their presence in local markets. Through free online courses, technical content and dedicated customer support, it empowers mechanics and distributors. This alignment of quality product, fair pricing, and full line coverage drives demand and generates profit for the distributor.
Engineered with Local Insight and Purpose
IRB’s story began in the late 90s when founder Luiz Venceslau set out to create a brand that truly understood the pulse of Brazil’s vehicle fleet.
Brazil’s terrain and climate are as diverse and dynamic as the country, ranging from sun-soaked mountain roads to rain-drenched rural trails and dense urban stretches. Climate and road conditions vary from region to region, and every vehicle faces unique demands. Mechanics need durable parts that work the first time, and distributors need full-line solutions they can count on. Across this chain, one principle holds firm; performance must match the conditions.
IRB took on this challenge by examining how varied terrain and climate directly impact vehicle performance. These real-world conditions informed every aspect of its engineering process, ensuring that each component is built to deliver durability, reliability and performance where it matters most.
Building on this foundation, it has grown from a local initiative into an aftermarket force powered by adaptability and a relentless focus on results.
IRB’s dedicated R&D team operates on a structured, insights-driven development timeline. It begins by analyzing new vehicle launches from OEMs to stay ahead of emerging trends, technologies and design standards. The team then conducts fleet studies to identify how different vehicles are used and maintained across regions. This is followed by a deep dive into regional conditions and specific product requirements. With these insights, it moves into the design, testing and production of custom components.
“We are driven by quality, safety and a genuine passion for what we do,” says Mickely Venceslau, trade marketing. “We turn challenges into solutions, embrace humility as a strength, and never stop evolving.”
Bringing Efficiency to Every Link in the Chain
Engineering excellence means little if the right parts aren’t within reach. When a mechanic in a remote area requests a part, availability can’t be left to chance.
Behind the scenes, IRB has a dedicated business intelligence team that closely monitors what’s happening in the market in real time. They study which parts are needed most in different regions, how products move through the supply chain, and how distributors respond to customer demand. Analyzing this data takes the guesswork out of planning, making it easier to forecast needs, adjust inventory and support distributors with the right products at the right time.
In one case in northeastern Brazil, IRB’s business intelligence and marketing teams worked together to study local demand and improve inventory distribution. They were able to reduce delivery times by 40 percent, ensuring mechanics received the parts faster and customers got back on the road sooner.
Marketing actions based on local demand ensure distributors get the right products for their regions, enabling faster sales and reducing excess stock. This balance between demand and delivery fuels a leaner, faster and more responsive aftermarket ecosystem, reducing downtime for vehicle owners nationwide.
Closing the Gap Between Product and Performance
Product reliability lays the foundation, but education drives loyalty. Across Brazil, thousands of mechanics work without access to formal training. Most rely on experience passed down through generations, often without the resources to stay updated on new technologies.
“We have immense gratitude for the repair professionals who trust our products. To us, they’re heroes with grease-stained hands who keep the world moving. That’s why we created a platform dedicated to strengthening their skills and supporting their continued growth,” says Caio Venceslau.
IRB created EngraxaMente, a digital learning platform built at the height of the COVID-19 pandemic. Born out of a moment of global uncertainty, the initiative had a noble mission to provide vocational education to underprivileged youth and to strengthen the skills of automotive repair professionals across Brazil.
Its name, a play on words in Portuguese, suggests “both greasing the mind and fueling knowledge.” EngraxaMente is now focused on delivering knowledge that helps young people access the job market and offering lifelong learning to the professionals who keep vehicles running.
The platform features 22 specialized courses, from basic automotive concepts to in-depth modules on IRB's product applications and vehicle maintenance. These courses are offered free of charge, removing barriers to entry for aspiring and working professionals. Over 2,000 professionals have enrolled and over 3,000 certifications have been issued.
It’s not just theory. The platform is backed by a street sales team and immediate technical support, ensuring that learning translates into confident, effective product use. Technical content is also shared across social media, creating a ripple effect across the supply chain. That translates to better-trained professionals, more accurate installations and greater confidence at every level.
Expanding Horizons, Honoring Local Needs
At the heart of IRB Automotive’s success is its people and how they align with its mission and vision.
“Sailing these open seas with such a dedicated team is an honor. Together, we know exactly where we want to go; to be a benchmark and take a leading position in the market,” says Anderson Perez, COO.
The deep understanding of market challenges, customer needs, and the relentless drive to deliver results has shaped more than just business outcomes. It has defined the company’s culture. That culture is proudly embodied in a phrase that resonates across the organization, ‘grease in our veins.’ It represents the passion, resilience and hands-on commitment of a team that doesn’t just talk about solutions, but makes them happen.
Backed by a robust team, IRB is entering a new phase of strategic growth with bold ambitions on the horizon. The goal is to establish its presence across all continents, bringing the same level of product quality, technical support, and customer value to international markets, while addressing the specific needs of local fleets.
Equally important is its commitment to strengthening its social impact in ways that directly support customers and partners. The continued development of the EngraxaMente platform helps mechanics expand their skills to stay current with evolving technologies and ensure high-quality service at the workshop level. It also helps maintain a steady pipeline of skilled mechanics, giving workshops and distributors the confidence to meet demand and continue delivering reliable service to end customers.
Combining innovation, education and global ambition to shape a stronger, more connected automotive ecosystem, IRB Automotive is building a future where performance knows no limits. The harshest roads are no longer barriers. They’re the testing ground for what comes next.
Customer satisfaction forms the foundation of IRB’s business model. The question, “What results are we delivering to the customer?” is a standard that shapes every decision. With consistent product availability and coverage, clients can confidently meet market demand across regions.
“We understand the pain points of our customers and turn them into solutions, and most importantly, into profit for the entire distribution chain,” says Caio Venceslau, CEO.
To ensure these parts deliver real value on the ground, IRB supports its partners with agile logistics and datadriven sales and marketing strategies that strengthen their presence in local markets. Through free online courses, technical content and dedicated customer support, it empowers mechanics and distributors. This alignment of quality product, fair pricing, and full line coverage drives demand and generates profit for the distributor.
Engineered with Local Insight and Purpose
IRB’s story began in the late 90s when founder Luiz Venceslau set out to create a brand that truly understood the pulse of Brazil’s vehicle fleet.
Brazil’s terrain and climate are as diverse and dynamic as the country, ranging from sun-soaked mountain roads to rain-drenched rural trails and dense urban stretches. Climate and road conditions vary from region to region, and every vehicle faces unique demands. Mechanics need durable parts that work the first time, and distributors need full-line solutions they can count on. Across this chain, one principle holds firm; performance must match the conditions.
IRB took on this challenge by examining how varied terrain and climate directly impact vehicle performance. These real-world conditions informed every aspect of its engineering process, ensuring that each component is built to deliver durability, reliability and performance where it matters most.
Building on this foundation, it has grown from a local initiative into an aftermarket force powered by adaptability and a relentless focus on results.
We understand the pain points of the aftermarket and turn them into solutions and most importantly, into profit for the entire distribution chain
“We are driven by quality, safety and a genuine passion for what we do,” says Mickely Venceslau, trade marketing. “We turn challenges into solutions, embrace humility as a strength, and never stop evolving.”
Bringing Efficiency to Every Link in the Chain
Engineering excellence means little if the right parts aren’t within reach. When a mechanic in a remote area requests a part, availability can’t be left to chance.
Behind the scenes, IRB has a dedicated business intelligence team that closely monitors what’s happening in the market in real time. They study which parts are needed most in different regions, how products move through the supply chain, and how distributors respond to customer demand. Analyzing this data takes the guesswork out of planning, making it easier to forecast needs, adjust inventory and support distributors with the right products at the right time.
In one case in northeastern Brazil, IRB’s business intelligence and marketing teams worked together to study local demand and improve inventory distribution. They were able to reduce delivery times by 40 percent, ensuring mechanics received the parts faster and customers got back on the road sooner.
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Sailing these open seas with such a dedicated team is an honor. Together, we know exactly where we want to go; to be a benchmark and take a leading position in the market
Marketing actions based on local demand ensure distributors get the right products for their regions, enabling faster sales and reducing excess stock. This balance between demand and delivery fuels a leaner, faster and more responsive aftermarket ecosystem, reducing downtime for vehicle owners nationwide.
Closing the Gap Between Product and Performance
Product reliability lays the foundation, but education drives loyalty. Across Brazil, thousands of mechanics work without access to formal training. Most rely on experience passed down through generations, often without the resources to stay updated on new technologies.“We have immense gratitude for the repair professionals who trust our products. To us, they’re heroes with grease-stained hands who keep the world moving. That’s why we created a platform dedicated to strengthening their skills and supporting their continued growth,” says Caio Venceslau.
IRB created EngraxaMente, a digital learning platform built at the height of the COVID-19 pandemic. Born out of a moment of global uncertainty, the initiative had a noble mission to provide vocational education to underprivileged youth and to strengthen the skills of automotive repair professionals across Brazil.
Its name, a play on words in Portuguese, suggests “both greasing the mind and fueling knowledge.” EngraxaMente is now focused on delivering knowledge that helps young people access the job market and offering lifelong learning to the professionals who keep vehicles running.The platform features 22 specialized courses, from basic automotive concepts to in-depth modules on IRB's product applications and vehicle maintenance. These courses are offered free of charge, removing barriers to entry for aspiring and working professionals. Over 2,000 professionals have enrolled and over 3,000 certifications have been issued.
It’s not just theory. The platform is backed by a street sales team and immediate technical support, ensuring that learning translates into confident, effective product use. Technical content is also shared across social media, creating a ripple effect across the supply chain. That translates to better-trained professionals, more accurate installations and greater confidence at every level.
Expanding Horizons, Honoring Local Needs
At the heart of IRB Automotive’s success is its people and how they align with its mission and vision.
“Sailing these open seas with such a dedicated team is an honor. Together, we know exactly where we want to go; to be a benchmark and take a leading position in the market,” says Anderson Perez, COO.
The deep understanding of market challenges, customer needs, and the relentless drive to deliver results has shaped more than just business outcomes. It has defined the company’s culture. That culture is proudly embodied in a phrase that resonates across the organization, ‘grease in our veins.’ It represents the passion, resilience and hands-on commitment of a team that doesn’t just talk about solutions, but makes them happen.Backed by a robust team, IRB is entering a new phase of strategic growth with bold ambitions on the horizon. The goal is to establish its presence across all continents, bringing the same level of product quality, technical support, and customer value to international markets, while addressing the specific needs of local fleets.
Equally important is its commitment to strengthening its social impact in ways that directly support customers and partners. The continued development of the EngraxaMente platform helps mechanics expand their skills to stay current with evolving technologies and ensure high-quality service at the workshop level. It also helps maintain a steady pipeline of skilled mechanics, giving workshops and distributors the confidence to meet demand and continue delivering reliable service to end customers.
Combining innovation, education and global ambition to shape a stronger, more connected automotive ecosystem, IRB Automotive is building a future where performance knows no limits. The harshest roads are no longer barriers. They’re the testing ground for what comes next.
