AUTO SHIELD

For automotive dealerships, customer retention does not happen by chance. It is the result of quality protection products and consistent service. Auto Shield is an expert in equipping dealerships with protection programs that incentivize customers to return for service and new purchases.

Its slogan—drive with certainty—reflects the belief that a protected customer is always a happy customer. This principle runs through every aspect of its services. It is most evident in the warranty programs offered to multi-store dealers and new-car retailers.

“We listen to our dealers,” says Don Miller, founder. “Our focus is on their satisfaction and on helping dealers retain customers, whether for new car purchases or repairs and maintenance.”

Programs are created with clear terms and conditions, giving dealers and their customers a straightforward understanding of what is covered and what is not. Clarity is the baseline for innovation, laying the groundwork for a range of premium protection programs. It’s also clear that Auto Shield takes a consultative sales approach with their sales, distribution and dealer partners.

This approach strengthens dealer–customer relationships and creates a solid foundation for clients’ long-term growth. Auto Shield Canada’s growing portfolio covers lease and trade wear, road hazard, guaranteed asset and theft protection, graphene protection coating, drive protect extended warranty and job loss coverage. Each product is designed to safeguard customers and empower dealers to serve them better.

Every program is supported by a white-glove concierge service across claims handling, customer care and accounting administration, positioning the company as a best-in-class warranty provider. Its proprietary technology underpins embedded products, API integrations, co-branding opportunities and real-time KPI claims reporting. A new white-glove reporting platform is in the pipeline, which will give dealers greater visibility.

Dealers benefit from a strong financial base built on an interrelated group of firms, comprising a licensed insurance broker and a nationally licensed claims handler. It is also a Lloyd’s cover holder and backed by an A-rated insurance partner with deep knowledge of the automotive industry. This foundation ensures reliable dealer-focused programs while supporting growth through embedded products, private-label and co-branding solutions, seamless technology integrations and advanced reporting tools.

Finance and insurance (F&I) programs remain central to this approach, as dealers look for financial products that add tangible customer value while improving penetration rates. It designs solutions that turn F&I into engines of retention and profitability.

In one instance, Auto Shield Canada partnered with one of the largest dealer groups in the country to link lease wear return and trade wear return benefits to the group’s membership program. This initiative drove higher retention, boosted sales and lifted profitability across the client’s network.

In another instance, a multi-dealer franchise group, private labeled across more than ten stores, streamlined F&I training programs and introduced a lot pack program covering theft. The outcome was a 50 percent increase in F&I profitability, supported by stronger cross-sell and upsell penetration.

Today, Auto Shield Canada is renowned as a program innovator offering private-label and bespoke program capabilities that give dealers flexibility while enhancing the customer experience. This focus on innovation cements its position as a premium protection provider, with products strengthened by advanced technology and attentive service.

By combining premium protection products with program innovation and dealer-focused design, Auto Shield Canada makes retention a defining advantage for clients. Its ability to align service, technology and profitability ensures dealerships have a seamless path from the first sale to the next.